PICK UP
Please take a look at the items that have been injected with the sensibility and inquisitive spirit that BEAMS has cultivated over the years, so that you can intuitively feel the Japanese tradition and the present.
"Japanese masterpiece"
![[Category reorganization verification] [Recommended products] OBITSU x BEAMS JAPAN / Special order GOLD Kewpie figure 60cm](http://stgwwwimg.beams.co.jp/img/goods/56780017691/S2/56780017691_C_1.jpg)
The manufacturing background in terms of materials and sewing is top class in the world. Create your own style by arranging your taste and current mood. We would like to introduce a collection that exquisitely embodies this Japanese style.
"Japanese clothes"
It embodies the artist's personality, the excitement of the streets, and the chaos of subculture. With such unexpectedness and playfulness, we express the current state of "Tokyo" in Japan.
"Japanese pop culture"
A place like an atelier that deeply conveys the charm of Japanese handicrafts. We will propose the appeal of Japanese household goods with the theme of bridging craft and design.
"Japanese craft"
KAMENOKO TAWASI is a natural cleaning tool that is mostly made by craftsmen. There is a big difference between having this and not having it. Please try it.
Japan's proud cleaning tool "KAMENOKO TAWASI"
[Summer Foam Festival] by the glamorous Tokyo souvenir brand Shinyoshiwara is currently being held at BEAMS JAPAN in Shinjuku!
[Summer Bubble Festival 2017] Now underway! !
BEAMS JAPAN
(BEAMS JAPAN)
A base for BEAMS “TEAM JAPAN”, a project that curates content in a wide range of categories with Japan as the keyword. We will disseminate Japan's various charms both domestically and internationally through the themes of food, famous products, fashion, collaboration, culture, art, and craft.
