Founded in 1969 by founder Alberto Aspesi as a shirt manufacturer in the suburbs of Milan, Italy. Since its founding, the brand has attracted attention as a brand that makes simple, high-quality shirts, and in the 1970s, it gained explosive support by offering outdoor-inspired down jackets in dark colors that blend in with the cityscape. The design, which is based on the representative model M-65, continues to be popular every season with minor changes.