In the 1970s, the "CHED" brand was separated from ANVIL, and was recognized as the body of SOUVENIR-T (souvenir T-shirts) throughout the United States, including companies, campaigns, clubs, and events, and continued to be supported both domestically and internationally. After that, “CHED” naturally disappeared around the end of the 1980s, but after more than 20 years, “CHED” re-arrived in Japan in the spring of 2015. The lineup is reminiscent of those days, with a focus on SOUVENIR-T and other products, expressing both nostalgia and modern freshness.