The brand was started in 2000 by three female friends who wanted to create the clothes they wanted to wear. ``Rustic, simple, unadorned'' is homspun characteristic, and simple clothing for adults that can be worn as everyday wear. By valuing the texture of the material and wearing it over time, a unique texture will be created and you will feel attached to it. Brand concept: "You can always hang it there. You can easily wear it all the time even if it's washed out."